About
Ida Paradiso
ScelgoBene is an app by Ida Paradiso and is an integral part of the outreach project supporting conscious, informed grocery shopping.
Ida Paradiso is one of the leading experts in food marketing and in strategies to promote Made in Italy. For over twenty years she has supported companies in the agri-food, restaurant, tourism and retail sectors, and trained professionals in funded courses, master's programmes and advanced training. Since 2021 she has taught courses for staff of large-scale retail chains. She is the author of Food Marketing (2017), Food Marketing 2.0 (2021), La strategia dell'ambasciatore (2024) and Guida pratica per il Lavoro nella Grande Distribuzione (2026). Over 19,000 people follow her on social media, more than 12,000 of them on LinkedIn.
Visit Ida Paradiso's websiteCosa metto nel carrello?!
Buy wisely. Eat with pleasure. Waste less.
Walking into a supermarket is easy. Knowing what to put in the trolley, a little less so.
Cosa metto nel carrello?! is the practical handbook for doing your everyday shopping without stress, mistakes or needless purchases. With concrete examples, simple tips and clear explanations, this book helps you choose better, spot genuine offers, read labels and manage your budget. With a final section devoted to apps and digital tools, it is the ideal guide to take with you to the supermarket, to stop buying at random and finally shop in a way that works.
Product information from Open Food Facts (ODbL licence). Prices entered by you.